I wrote this a little while ago, but all the things I’m seeing on the internet about Fashion Revolution week inspired me to share it with you and open up the conversation about ethical shopping.
But before I jump into introducing you to one of my favorite transparent brands, I’d love to share this graphic by Anuschka Rees, author of The Curated Closet, with you. Maybe you can’t do all the steps, but everyone can do some of them.
Supporting ethical brands is only a small piece to the puzzle, but let’s face it, there are simply times when you can’t find what you need from a thrift store or vintage shop. When you need to buy new, there are some really incredible brands that have your back. I do not claim to have the most perfect ethical standards, or to even execute my standards perfectly, but it’s something we’re straining to understand and practice better. We’ve been on this journey for a year now, and it’s been incredible and liberating and opened our eyes to our—as in our specific family’s—reckless habits of consumption.
If you’re on the same journey, I’d love to hear your story.
Many of you have likely already become acquainted with *Everlane. They were one, if not the, first ethical clothing companies I learned about when their brand first launched. I’ve also purchased more from them than any other clothing company over the last year, so I feel somewhat qualified in bragging for and about this incredible company.
Everlane is committed to Radical Transparency, and they shout it from the rooftops. What does that mean, exactly? It means that you will know the production costs of each garment you purchase, the markup of that item, and inside information on the factory that made it, and you will not have to search high and low to find it. They present all this information in an easy-to-find, smartly illustrated space on the page of each item you view.
You can read up on their factories and interact with each one through stunning photos, and each year on Black Friday, you get the opportunity to raise support for one of their factories through your purchase. Everlane does a truly fantastic job planning for their Black Friday Fund, and then following up with their customers about exactly how the money raised was used to improve the lives of the workers in that specific factory. You can watch a video and learn more about their most recent Black Friday Fund.
Not only this, but their clothing is extremely well made and their designs are thoughtful and precise, making Everlane the place to go for professional and casual basics alike. I’m particularly partial to their shoe collection, which is a modern revamp of the best of the classics. Everlane’s collections are smart, interesting, and will give any wardrobe some serious mileage and versatility.
Although some of Everlane’s items are going to run in a higher price range, with their commitment to radical pricing, you can buy a basic tee for just $15, making this brand an accessible option for many on tighter budgets.
What would I like to see Everlane do next? I’d like to see mens suiting (please, oh please!), and a tee with a curved baseball hem and side slits, which I realize is weirdly specific, but hey, I know what I like! And if we’re really going to dream big, some maternity and nursing apparel would be really grand, please and thank you.
And that’s a wrap! Do you love Everlane, too? What is your favorite piece you’ve purchased or aspect of the company that you appreciate?
About this series · If you’re new here, you can read more about our decision to hold ourselves to stricter shopping standards. What an amazing time to live, when we’re starting to reassess some of our most basic decisions, and the impact those decisions have on people all over the world. This feature is not written for the purpose of judgement. I won’t think less of you if you rave to me about your bargain finds at the nearest fast fashion shack. But cool things are happening in the clothing industry, and it’s something that my family and I have chosen to be a part of. My hope is that you’ll learn something alongside me. That you’ll hear of brands you, too, will come to love; brands that will find a long-term home in your closet. That you will get a peek into something exciting, something that will bless you and your neighbors next door and on the other side of the world. Thank you for joining me!